Focused On
Your Brand
Focused Element AI is a consultancy that helps small and direct-to-consumer brands get named — and recommended — by AI search engines like ChatGPT, Perplexity, and Google's AI answers. It's based in Michigan and specializes in the outdoor and DTC space, though our method applies to any business that wants to be found where buyers now search.
My Approach
It's simple: let's grow your business together. This isn't a get-rich-quick pitch, and it isn't an overnight-success promise. This process takes time and commitment — you need to be as dedicated to it as I am. Let me walk alongside you and take the confusing world of AI, GEO, and SEO off your plate.
Hi, I’m Dave
I'm the founder and operator of Focused Element AI. I've spent years in marketing, content, and web strategy — including leading digital and AI-search implementation. Focused Element AI grew out of a simple realization: search was splitting in two, most businesses were invisible on the new side of it, and almost no one was fixing it in plain, honest terms.
What I believe. Measurement over hand-waving. Fix the foundations before chasing tricks. Show the citation log. And never promise a placement no one can guarantee — sell the process and the probability, not magic.
Where I work from. Michigan, with clients anywhere. I'm deeply at home in the outdoor and hunting/fishing world, and fluent in the DTC playbook that world runs on — but these principles apply to any small business.
I'm just an ordinary guy who has spent the past several years studying how to connect businesses to their customers. I've spent the past 12 years building websites, and I have a deep understanding of how to drive a diverse funnel of traffic. I want to work with you to make sure your business is positioned where it needs to be in today's ever-evolving digital world.
Continued Partnership
I won't sell you what you don't want or need. I'll work with you for as long as you like to reach your goals. Achieving visibility in this ever-changing AI environment isn't a one-and-done solution — things change rapidly, and you have to stay on top of it.