Frequently Asked Questions About AI
What is AI search visibility? It's getting your business named and recommended inside AI answer engines — ChatGPT, Perplexity, Gemini, and Google's AI Overviews — the way SEO once got you ranked on Google. The goal is being the business the AI actually mentions.
What is GEO? GEO stands for Generative Engine Optimization. It's the practice of optimizing your online presence so generative AI tools understand your business and recommend it. Think of it as SEO for the AI era.
How is this different from regular SEO? SEO earns you a link on a results page. GEO earns you a mention inside an AI's answer. They rely on different signals, so you can rank well on Google and still never be named by AI.
Why does this matter for my business? More buyers now start with AI. Pew Research Center found that about half of US adults use AI chatbots and 60% read AI-generated summaries in their search results. If AI doesn't mention you, you're invisible at the exact moment people are choosing.
How much does it cost? A full AI Diagnostic is $750, a Quarterly Health Check is $1,200 per year, and Full Turnkey Integration runs $1,500–$3,500 depending on scope. You can also run our free AI Visibility Check anytime to see where you stand.
Is the AI Visibility Check really free? Yes. The check is a free, three-minute self-scan that gives you a score and your biggest gaps. The paid diagnostic goes much deeper, with live testing and a full plan.
How long until I see results? Foundational fixes can start influencing AI answers within weeks; authority and citations build over months. We re-check your progress and show you what changed.
Can you guarantee ChatGPT will recommend me? No — and you should be cautious of anyone who promises that. No one can force an AI to cite you. What we can do is measurably improve your odds and show you the progress.
Do you only work with outdoor or DTC brands? That's our specialty and where we're strongest, but the work applies to any small business that wants to be found in AI search.
What do you actually do in an engagement? We diagnose how AI currently sees you, fix the foundations (your business information, content, structure, and listings), and make your site easy for both AI and real customers to understand and act on.
Do I have to be technical to work with you? Not at all. We handle the technical parts and explain everything in plain language. You can do as much or as little of the work yourself as you like.
How do I get started? Run the free AI Visibility Check, or book a call. We'll take it from there.